How it works

Approach: Identification of topics that are relevant to the customer and able to extend brand topics, development and implementation of correlating contents and offers.

Outcome: Extension and spread of the sales funnel that will pull in more and more valuable customers. Brands claim powerful segments and improve their strength.

Connecting to the user´s world

The topics the customer is most interested in may at first glance not match exactly with a brand´s core topics.

Finding correlations

The Relevance Analysis identifies links and relations between topics and, especially, correlations with the core brand topics by scanning websites, blogs, news sites and forums for keywords and semantic relations between them.

Building up shared topics

The findings lead to a weighted set of topics that match both sides. The brand will be able to claim topics that are in the user’s relevant set and so become part of it.